Marketing of the projects includes a thorough research of the area where the project is being built, as well as the specific city, an examination of target audiences and the ways to reach them, analysis of the advantages and disadvantages that may arise from any activity, and examination of the near future developments.

We believe in direct contact with the varied customers throughout the apartment purchase process, and see each customer as an inseparable part of the human capital that raises the value of the project. As part of the different marketing activities, we conduct regular contact with the community and conduct actions to strengthen the relations such as affordable housing, benefits for young couples, activities in cooperation with the public institutions of the relevant cities, and strengthening relations with local businesses.